The need to accompany a professional resume with a cover letter is as basic as offering a handshake, signing a card, saying thank you or the greeting at the beginning or end of a phone call. All may be taken for granted as a common courtesy, but you can be assured that by omitting any of the above, you will miss an opportunity to generate a positive and lasting impression.
A cover letter sets the stage by enticing the reader with a personal connection and a professional introduction that is expected when submitting a resume. A generic letter addressed to the “resident” or a cover letter addressed “to whom it may concern” or “Senior Marketing Manager” is no match for one which is personally addressed.
A cover letter can be a powerful selling tool if it is professional, personally addressed, contains pertinent information to the company and position and includes highlights of your accomplishments. All are criteria for each type of cover letter. Here are a few more points to ensure your cover letter is a powerful selling tool:
Call Career Services to discuss your cover letter! We will work with you to make your cover a powerful selling tool!
Source: Elite Resumes, by: Martin Buckland
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